Italian · based in Malta · CET (UTC+1) · EU remote
11 Years. 20+ Brands. Zero Compromises.
Creative Lead · iGaming brand & product. Casino · Sportsbook · Crypto · Fintech. From brand identity to live product, AI-augmented end-to-end.
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Years
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Brands
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Clients
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Brands I've worked with
Selected Work
Featured
Projects.
12
2025 — Now
What I do
The full
Arsenal.
01
Brand & Creative Direction
Brand systems from scratch — identity, visual language, tone of voice, campaigns. From the first mark to a scalable design system across every touchpoint.
02
Product Design & UX/UI
End-to-end product design — user flows, wireframes, pixel-perfect UI. Casino lobby, sportsbook bet slip, deposit / withdrawal, KYC, VIP, RG surfaces. I ship with dev teams.
03
Regulated Markets & Compliance
Designed and shipped across ADM/AAMS · MGA · UKGC · AGCO · Spelinspektionen. KYC, AML and Responsible Gaming flows built to pass audit, not slow conversion.
04
CRM, Loyalty & Campaign Design
Email, push, in-app templates, narrative-led loyalty systems. CRM open / CTR data fed back into design. Italy, Nordics, UK, .com and crypto audiences.
05
AI-Augmented Production
Claude, Veo 3, Seedreams, Midjourney, FigmaMake — built into a repeatable production pipeline. Faster cycles, same craft.
06
Creative Leadership & PM
Led teams of 6–8 designers (Betsson). Acting PM for in-house and external dev pods. Roadmap, sprint planning, stakeholder management, vendor coordination.
Giovanni AngeliniCreative Lead & Product Designer · Malta
About
11 years.
One obsession.
I'm a Creative Lead and Product Designer who has spent 11 years inside iGaming — and along the way I've built across casino, esports, fintech and crypto. Not on the periphery, but at the core. Building the brands players remember and the products they can't stop using.
My edge: I move across the full spectrum — from brand strategy and visual identity to UX/UI, prototyping and product management. I don't hand off. I ship.
Since 2024 I've embedded AI deep into my creative workflow — Claude, Veo 3, Seedreams, FigmaMake — not as a shortcut, but as a force multiplier. Same craft, faster shipping.
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Years iGaming
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Brands Built
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Live Clients
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Team Led
What they say
Words from
people who know.
Giovanni balances an ambitious, go-getter attitude with a humble, team-player ethos. He sees the bigger picture within the business he is operating in and understands how to navigate the industry with skill. As his manager he took direction very well and as a member of a team he was always there to assist — no job too big or too small. His cheerful spirit is as valuable an asset as his ability to be counted on.
AB
Adam Brimmer
Director of Brand+Creative · Betsson Group Global
I had the pleasure of working with Giovanni, a strong Design Lead with a solid eye for UX/UI and a clear understanding of how to create experiences that work for real customers. What stands out about Giovanni is his ability to take initiative — he does not wait for every detail to be defined before moving forward. He brings creativity to his work, but always in a practical way. His designs are not just visually strong; they are also grounded in how customers think, behave, and interact with the product. I would gladly recommend him to any team looking for a Design Lead who can combine strong UX/UI skills with ownership, creativity, and a genuine customer-first mindset.
DS
Darren Sammut
Senior Product Manager · Direct manager at Sport Challenge Tech
Giovanni is a very passionate, talented, versatile designer, with a solid experience on his back. Always at the forefront, he keeps himself updated about latest design trends and customs. Capable of effectively managing his work load and deadlines, Giovanni is also very sociable and good at building proper working relations. I would recommend him as a valuable asset for any company looking for a great digital designer.
LA
Lorenzo Atorino
Principal Software Engineer · Kingmakers
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Career
EXPERIENCE
The work
behind the work.
Now
Jul 2025—Present
Malta
Malta
Gamblr.io
Head of Product & Design
Sole designer at C-level, reporting to C-suite. Brand, UX/UI, multi-coin crypto wallet flows (BTC + altcoins). Built the in-house deposit/withdrawal flow from scratch, redesigned the VIP page and overall VIP experience. Visual language refresh. 5+ live landing pages on Cloudflare/GitLab pipeline + ongoing. AI-driven content pipeline, CRM collaboration. Interfacing with C-suite + marketing internally, external product/dev team.
01
Now
2025—Present
Malta
Malta
Freelance Consultant
Brand · Product · AI Creative
Trybet.comKickback CasinoOnnivegasSport Challenge TechMonaco JackWicked GamesEsportalGrowth Gurus
Brand and creative direction across 8 simultaneous clients spanning casino, iGaming, esports, fintech and crypto. End-to-end identities, UX/UI, CRM and AI-powered campaigns.
02
2024—2025
Malta
Malta
OptiLead Ltd
Head of Creatives
AbsoluteBetShinobiBet
Created both ShinobiBet and AbsoluteBet brands from scratch. Collaborated with external dev team to deliver the AbsoluteBet site (live on .com + Ontario regulated market). Designed the VIP Karate Belt loyalty system for ShinobiBet — narrative-driven progression that turned transactional engagement into an emotional journey.
03
2023—2024
Malta
Malta
High Roller Technologies
Product Design Lead
Fruta.comHighRoller.comMoneyswap
Created and launched the Fruta.com brand from scratch. Optimised the parent HighRoller.com site, organised the migration from legacy CMS to in-house CMS. Promo visuals, onboarding flow improvements and overall UX. Collaborated with designers, CRM, marketing and product teams.
04
2022—2023
Malta
Malta
MediaTroopers
Creative Lead
Led creative for regulated markets (US, Canada, UK). Managed in-house team + 2 agencies. Introduced AI tooling and systematic A/B testing tied to CTR and CPA.
05
2018—2022
Malta
Malta
Betsson Group
Creative Lead / Senior Designer
Bingo.itStarCasino.itBetsafePinkoLive.itLiveRoulette.comOrangeCasino
Led team of 6 across IT, UK and NL markets. Launched Bingo.it. Drove StarCasino.it from top-10 to top 3–4 in Italy.
06
2015—2017
Malta
Malta
OIA Services Ltd
Web & UX Designer
BetalandEnjoybet
Interfaces and campaign visuals for sports betting and casino platforms. Embedded with dev teams on frontend assets.
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Capabilities
Skills &
Tools.
✦
Gen AI Creative Workflow
ClaudeSeedreams 4.5FigmaMakeVeo 3Google ImagenMidjourneyRunwayChatGPTFreepik AI
🎨
Brand & Creative Direction
Brand IdentityVisual LanguageArt DirectionCampaign CreativeCRM DesignMotionTypography
🧪
UX / UI & Product
End-to-end UX/UIWireframingPrototypingUser FlowsAI-assisted researchMobile-firstDeposit/Withdrawal UX
🎛️
Design Tools
FigmaFigma AIPhotoshopPS Generative FillIllustratorAfter EffectsPremiereCanva
🚀
Leadership & PM
Team LeadershipSprint PlanningRoadmapStakeholder MgmtMondayJiraNotionNotion AI
⚙️
Tech & Infrastructure
HTML/CSS/JSCloudflareGitLabWordPressClaude-assisted devFigmaMakeHotjarMaze
✦
Gen AI Creative Workflow
ClaudeSeedreams 4.5FigmaMakeVeo 3Google ImagenMidjourneyRunwayChatGPTFreepik AI
🎨
Brand & Creative Direction
Brand IdentityVisual LanguageArt DirectionCampaign CreativeCRM DesignMotionTypography
🧪
UX / UI & Product
End-to-end UX/UIWireframingPrototypingUser FlowsAI-assisted researchMobile-firstDeposit/Withdrawal UX
🎛️
Design Tools
FigmaFigma AIPhotoshopPS Generative FillIllustratorAfter EffectsPremiereCanva
🚀
Leadership & PM
Team LeadershipSprint PlanningRoadmapStakeholder MgmtMondayJiraNotionNotion AI
⚙️
Tech & Infrastructure
HTML/CSS/JSCloudflareGitLabWordPressClaude-assisted devFigmaMakeHotjarMaze
Hover to pause · Scroll auto
Brand Identity ✦
UX/UI Design ✦
Product Design ✦
AI Creative Workflows ✦
iGaming ✦
Casino ✦
Esports ✦
Fintech ✦
Crypto ✦
Brand Identity ✦
UX/UI Design ✦
Product Design ✦
AI Creative Workflows ✦
iGaming ✦
Casino ✦
Esports ✦
Download
Creative Lead.
Product fluent.
Brand-first leader who ships product. 11 years inside iGaming, AI-augmented workflow, comfortable owning a creative function from identity to live UX.
0
Years in iGaming
Get in touch
Let's build
something
great.
something
great.
Open to senior roles, creative leadership and consulting in iGaming, fintech and beyond.
